Added: Vicki Chester - Date: 30.01.2022 15:14 - Views: 29477 - Clicks: 4458
Sparkling wine in the Canadian market is on the rise, as Prosecco is a growing preference amongst younger consumers. The sparkling wine trend that has taken many developed markets by storm over the past decade has become a ificant factor in the Canadian market.
A larger proportion of consumers now have a strong interest in sparkling wine, feel competent about their sparkling wine knowledge and consider wine to be important to their lifestyles than they did in Connected with this rise in involvement, some consumers are also trading up by swapping quantity for quality in sparkling wine, which is in line with a global trend across the whole wine industry.
Average spend per bottle ificantly increased for many off- and on-premise occasions across various sparkling wine types over the past year. Prosecco has experienced strong growth in Canada in recent years as it is positioned as a pleasurable, easy to drink beverage to have with friends. The category on a whole as well as amongst Prosecco consumers is driven primarily by Millennial female sparkling wine drinkers who are building their knowledge and experience in the category.
However, consumer attitudes towards Prosecco are starting to change as more than half of Prosecco consumers state that they would be willing to spend more on a bottle for a higher quality product. Additionally, again in line with the global trends, a third of consumers reported they would prefer Prosecco with less calories in it as more people are opting for moderation and health-conscious options globally. But this is not to say that Champagne is being neglected. Interestingly, Millennial male sparkling wine drinkers are more likely to consume Champagne from France compared with all drinkers of sparkling wine in Canada.
Another interesting topic discussed in the report is fusion products. This type of drink shows a promising opportunity in the Canadian sparkling wine market, predominately amongst younger, female consumers due to their experimental and adventurous nature.
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Sparkling wine in the Canadian market is on the rise, as Prosecco is a growing preference amongst younger consumers The sparkling wine trend that has taken many developed markets by storm over the past decade has become a ificant factor in the Canadian market. Leave a Reply Want to the discussion?
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