Added: Audrie Oram - Date: 17.01.2022 21:49 - Views: 28840 - Clicks: 3696
It only makes sense to start an SEO project by finding the exact keywords related to the products or services you offer. After all, unless you discover what phrases your specific audience uses in search, you might end up optimizing the site for the wrong keywords. If you run a small or newer website, breaking through the competition might prove too challenging. Although the idea of semantic search has been around for quite a while, not many businesses focus on finding semantically related keywords. And yet, semantic keywords offer a compelling opportunity for reaching a wider audience and expanding the search visibility.
Someone typing it into a search box might be looking for one of the three things:. Since semantic search looks for the meaning behind a search phrase, it needs terms and phrases closely related to your main keyword that help communicate that meaning. For example, it knows that if you wrote about fruit, your content could include phrases like delicious, grown, trees, cultivars, and much more. By finding and enriching your content with semantic keywords, you can make it more relevant to specific searches, increase the of phrases your could rank for, and position it for a more relevant traffic.
The process is quite simple. Nick Stoyanov lists four main ways to do it:. I recommend you read his full guide to finding LSI keywords to discover in detail how each of these methods work. They type their brand or product name into the search box, eager to learn more about them or even buy their products.
After all, these people are already seeking the products or services you sell. You see, if done well, targeting other brands could attract highly-relevant traffic to your site. Sure, these keywords probably have a low click-through rate.
Still, they offer a chance to expand your visibility and reach a new, but relevant, audience with almost no effort. After all, as Evan Cummins says in this article on Wordstream :. You are openly inviting your competition to bid on your brand name and start poaching some of your potential sales. So tread carefully, pick competitors whose brands you want to target wisely, and never cross the line. Finally, you could also target widely discussed topics in your industry to find relevant keywords with less competition to drive more traffic.
Many dedicated tools allow you to monitor industries for trends and topics. For example, Ruzzit helps you scout the web for keywords to find the most popular content. And monitoring Google News can help you spot any recent developments before other websites catch on them. What other less- common strategies do you use to increase your online visibility and gain new visitors? Huge digital marketing, SEO, tech, and web culture fan with a strong background in startups, full cycle marketing communications, public Identify Semantically Related Keywords Although the idea of semantic search has been around for quite a while, not many businesses focus on finding semantically related keywords.
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